![]() Yup, a publisher can, technically, bulk-buy its own book from bookstores to get that highly-coveted spot on the list. This makes it even harder to swallow that it made it to the NYT BL naturally. It looks like the most it did was to announce it via press release on The Hollywood Reporter. Where did these 5,000 invisible people buy their book?Īlso, there was barely any marketing doen for the book. The book is unavailable through Amazon, and a couple of sleuths stopped by their local Barnes & Noble to find that the book wasn’t kept in the stores. Let’s continue: Lani Saren (pretty much a nobody) is the author. For the first book a company publishes to get on the NYT BL is insane. If that doesn’t tell you anything, let me go ahead and say it: publishing takes experience. The chances were terrible for Handbook for Mortals, the first book published by the website GeekNation. However, if the author is unknown, basically a nobody, the chances are usually terrible (unless the book happens to be either a masterpiece or the most highly-publicized piece of literature ever). Think about it this way: how many books are in a bookstore? What are the chances of 5,000 people deciding to pick the same book out of the hundreds that are available and buy it? If the book is a new highly-publicized release by a very famous author, the chances aren’t so bad. ![]() 5,000 might not sound like a ton, but, trust me, it is. Something you should definitely know are the qualifications to get on the New York Times Bestseller List: a book needs to sell 5,000 copies in a week. In case you don’t, let me summarize it all here for you. The link to the article where I found this information is here, in case you want to read it. But today, I came across a fascinating bit of news that I couldn’t help but want to share. OK, so I haven’t posted anything in a while.
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